Photographers, birders, writers, musicians and people managing their health. Redefined owns the magazines, websites and forums they have read for years, and sells the advertising in them direct. No ad network, no clutter around you.
Specialist media got left behind. Big publishers stripped it for parts and ad networks buried what was left under pop-ups. The readers never went anywhere. BirdForum still serves 3.8 million pages a month. The Writer has been going since 1887. We think that kind of loyalty is the most undervalued thing on the internet. So we buy it, we look after it, and we sell the advertising in it ourselves.
We are a publisher in the old sense and the new one. Some of what we make is printed and posted. Most of it is read on a screen. All of it has an audience that chose to be there.
Outdoor Photographer is printed quarterly and posted to subscribers across the US. Diabetes Self-Management has been in print since 1983.
Review sites, daily news and two of the biggest enthusiast communities in their fields.
Every title has a list. Together they reach more people than most national magazines print.
Photography, the outdoors and birding first, because that is where we are deepest. Then four more titles whose readers have been just as loyal for just as long.
The largest birding community on the internet.
Birders have been arguing about binoculars here for more than twenty years. When someone is about to spend two thousand pounds on optics, this is where they come to ask.
Britain's photography magazine, online before most.
Daily news, independent kit reviews and a gallery where members have been critiquing each other since the days of three-megapixel cameras.
The American birder's magazine.
Identification guides, hotspots and conservation reporting for a US audience that travels, buys good optics and reads to the end.
Still in print. Still on coffee tables.
The landscape and wildlife photography magazine, printed quarterly, with a newsletter list most digital publishers would envy and a social audience bigger than the rest of the group combined.
We make things, not just pages.
Neoprene lens covers cut and sewn by hand in our own UK workshop, sold to the same photographers who read the magazines. Proof that a media audience can be sold something it can hold.
Still publishing after one hundred and thirty-eight years.
The oldest magazine for working writers in America, founded two years before the Eiffel Tower opened. Craft advice, markets and interviews for people who write for a living, and an archive that has been accumulating since the Victorians.
America’s jazz magazine, and half a century of archive.
Criticism, interviews and record reviews that musicians actually read. When we launched memberships, a fifty-year-old magazine that had never asked its readers to join anything sold seventy in fourteen hours.
In print since 1983, and medically reviewed.
Practical guidance, recipes and reference tables for people managing diabetes day to day. Every piece is medically reviewed, which is why readers keep coming back to it rather than to whatever a search engine surfaced this week.
Photography from the pages of Outdoor Photographer and BirdWatching.
Independently owned. We represent them commercially; they are not part of the portfolio above.
We do not only buy. Some of the audience we own, we made.
Network figures include the two partner titles we sell advertising for but do not own. Across the eight titles Redefined owns outright, the figure is 5.6M pageviews a month.
The same four jobs on every title we take over. None of them are glamorous. They are the reason a campaign here does not land in a mess.
One conversation puts you in front of photographers, birders, writers, musicians and people managing their health.
A forum, a magazine, a review site. If people have relied on it for years, we want to hear about it.
We talk to lenders and partners who like cash-generating businesses held for the long term.
